Welch's Point of Purchase Displays

One of the final requirements given to us by our instructor was that we create various designs of point of purchase(POP) displays on the brand that we have chosen. POP displays are usually found on supermarkets and groceries to further promote a company's products, especially from a farther view.

I chose the brand Welch's as its products have always been nostalgic to my childhood years. The idea on the overall theme of the POP displays is a take on vineyards and fruit exports. Since Welch's boasts on their high-quality raw ingredients, I viewed it as a strength that just need to be visually communicated towards their loyal consumers as well as new ones.

Three displays were created which are: countertop POP, end of aisle POP and the island POP.